Trump’s Thumzup Media Secures $50 Million for XRP Treasury
Trump's Thumzup Media boosts its cryptocurrency strategy with a $50M raise, expanding its XRP and digital asset holdings via Coinbase Prime. In a press release, Thumzup Media Corporation, a Nasdaq listed company backed by Trump family connections, confirmed it had completed a secondary public offering under its shelf registration, securing $50 million at $10 per share. Proceeds will be used to acquire cutting edge mining equipment and build a diversified cryptocurrency reserve that includes XRP, BTC, ETH, SOL, and LTC.
The decision follows the company’s earlier authorization to grow its crypto holdings beyond Bitcoin, targeting a $250 million digital asset portfolio that also includes USDC and DOGE. Thumzup’s board has approved an allocation strategy allowing up to 90% of its liquid assets to be held in cryptocurrencies. Notably, Thumzup revealed it is deepening its relationship with Coinbase Prime. They will continue serving as custodian and prime broker for XRP and its other crypto assets. The platform offers institutional grade trading, financing, and custody services backed by NYDFS-qualified safeguards.
Robert Steele, CEO of Thumzup Media, called the move a key step in building one of the most strategically managed digital asset treasuries. He also credited Coinbase Prime’s infrastructure for enabling the company to scale both its accumulation and mining operations. Ryan Ballantyne, Head of Corporate Client Strategy at Coinbase, highlighted the platform’s function in assisting organisations in expanding their cryptocurrency strategies by providing “military-grade security” and reliable custody options.
In May 2025, Thumzup established a Bitcoin backed credit facility with Coinbase Prime, giving it access to flexible capital to fuel its Digital Asset Treasury (DAT) strategy. This new diversification move also coincides with Bitcoin’s surge to a new all time high. Thumzup’s move follows a growing trend of publicly listed companies diversifying into cryptocurrencies. On August 14, Vivopower announced its partnership with Crypto.com to manage institutional custody of its digital assets, including XRP.
In the meantime, Metaplanet Inc. of Japan reported a 468% Bitcoin yield in the second quarter of 2025, with 18,113 BTC valued at $2.1 billion. This report came after it made a $61 million BTC purchase, making it the fourth largest corporate Bitcoin holder globally. The Thumzup move also adds to a series of updates from companies linked to the Trump family. Recently, ALT5 Sigma closed a $1.5 billion registered direct offering to launch its World Liberty Financial (WLFI) Treasury Strategy. That initiative aims to strengthen the company’s balance sheet and support long term expansion. This indicates that Trump affiliated organisations are continuing to push into crypto treasury building and extensive asset management.
